Aside from some of the most popular facts of almost all social media being free and it is easy 24/7 advertising, there are some more in depth reasons to take a look at.
Branding– Social media is the easiest way to start branding yourself. A recent poll done by FORBES, showed that business with Facebook do dramatically better than those without. And that the number increased for the more social media platforms they participated in. Seeing your name over many platforms automatically starts to create a brand recognition in your audience’s eyes. Audiences identify with brand familiarity, and it creates a sense of comfort.
Facebook virtual store– Facebook allows for you to embed a link creating a virtual store on your Facebook page. (Your website service provider can direct you on this if you are uncertain.) This makes it even more convenient for your potential customers. Also it shows your audience your staying on top of the latest marketing. IF not the virtual store, make sure to link your website or a redirect link to your website’s store.
Everyone does it– I know your thinking “yes, obviously”. This goes in two fold though. Guaranteed most of your audience has some form of social media account. Along with most people from 16-40 having at least 2 different platforms. The average person checks their Facebook 3x a day, separately from when they receive alerts. However, have you thought about how many of your competitors do social media? To stay relevant you must equal or beat your competitors, and that includes social media. Think about how long they may have been utilizing social media, and the following they built already. You don’t want to be left behind on something simple.
New customers– This one is more obvious and ties in with some earlier principles. We are not just talking about they can find you on Google. In a recent survey, done at community colleges of NY, it stated that over 90% of people learn about new business through their friends mentioning or checking in on social media. And that and additional 50% will visit a business that is trending or popular in their social media community. The more you grow on social media contributes to the more people reached.
Print media decline– All forms of print media are on decline, more rapid than ever. Not saying that these aren’t beneficial, just that they aren’t as mainstream. Print subscriptions have dropped over the last decade, so you may not be reaching as many people as you thought. Now people subscribe to email newsletters, and social media alerts. This is because of the personal feel you can reach with social media, and the expedited response times you can have with your audience.
Over 500 million people on Facebook daily in North America alone, with over 128 million interactions
More people view YouTube than cable television
Google+ is the second largest social media platform
Pinterest is the fastest growing social media by 60% over the last year
Twitter’s fastest growing demographic is 55-65 yrs old
25% of people 18-32 admitted visiting a business out of their way because their friends on social media mentioned it (socialmediastats.com)