Branding is one of the most important things you can have. Whether it be a job you are looking for, a business you run, or a role you want to fulfill, branding represents you much more than you have any idea. Now I try to keep my blog about creative marketing and small business related, so today we will talk about how branding will affect your small business. We will be giving brief overview of company branding and providing a quick checklist for you to see if you have great branding for yourself!
Dictionary.com defines branding as “
Most people don’t think too much of branding or almost always claim that “Branding is your logo” but no thats not always the case. I am a millennial so I have been consumed by social media starting with MySpace. Imagine your social media presence as your personal branding. It contains things about you such as quotes, thoughts, images, and videos all pertaining to your life. If someone were to collect all of that information it would be safe to say that they would have a general idea of your personal branding. But with a small business you find the challenge of branding the entity, and not yourself. Here are some tips for you to have successful branding for your company!
Logos sit at the core of every great business and have grown to represent who they are. Some of the most famous logos such as apple, microsoft, walmart, and target all have great logos designed with hidden meanings to attract the consumer. Logos are much more than images they are stamps of quality giving out the essence of their business. A logo is a core part of any branding identity and to develop one this is your step #1.
Most people assume that if you have your “logo” on it, it will represent you. But in most cases that isn’t true. In order to be a professional in your field you must always have all of your promotional material designed with the user in mind. The consumer is always interested in consistency, and most will be turned away if drastic changes are made. THIS GOES FOR ALL OF YOUR PROMOTIONAL MATERIAL. Whether that is menus, brochures, flyers, t-shirts, websites, e-blasts, newsletters, mail, etc. Your colors should always be broken down into primary and secondary colors, and then kept on a palette. You can’t expect to use 8 different blues and not have anyone notice. If you do things lackluster, your customer or consumer will notice!
A personal sidenote: I prefer to shop at target over Walmart. Thats not because of the prices but because I truly enjoy the shopping experience better. They are cleaner, brighter, more organized, and I personally find the staff to be friendlier. Branding is everything!
For most people Developing a tagline would be the last thing they think about! But when branding your business I assure you it’s very important. People are drawn to marketing schemes and taglines. Nothing shows more commitment than representing your business with a catchy tagline that shows what you’re all about. Let your creativity flow, and consistently use it. People will recognize it once they’ve seen it enough. For example as a Web Design and Marketing Business we have developed a tagline of “I’d Click That” It shows that we want to take your small business to the next level by bringing awareness and a great online presence that wasn’t there before!
Another tagline I want to shout out comes from a beer and happens to be one of my personal favorites. “Stay thirsty my friends”
Are you truly doing everything you can to integrate your brand? I get that technology may just be completely over the heads of many but there are so many ways you can easily integrate your brand into your everyday life! T-shirts for example are a great way to represent your colors, slogan, tagline, and even goals! What about social Media? Have you been posting statuses with a consistent method and goal? Flyers, emails, newsletters? These are all great things you can do to show that you mean business and you are a professional!
When thinking and creating your branding identity you have to sit down and truly think about what you represent and what you want to achieve with your branding. Do you want to boast fair prices or personalized attention, then make sure your branding voice reflects that in all of your pieces. This also plays into consistency. Imagine you are creating a whole new person. How would you dress him/her? How would you have them act, speak, or move? How would you dictate their style or sense of fashion? Your branding is one of the most underrated things in your business and I totally understand that. But think of it this way: Would you treat the people who walked into your small business the same way you would treat someone who stumbled to your business online? Make sure the presence is still the same and you will convert a lot of consumers into customers. Make sure to always practice what you preach!
Time for my small business shout out!
MG Web Design located in the UK! Check out their Facebook page at:
or their website at:
Again I want to thank you for ready my blog post! Find my information below if you care to reach out with any questions or concerns about more Branding Tips!
Your Friendly neighborhood Web Designer,